Recent years has seen the rise of hyper-commercialized "Black Friday," then "Small-Business Saturday," then "Cyber Monday," that follow Thanksgiving. There is a movement to break the cycle of self-centric pop culture "holidays," and follow them up with a day focused on compassion.
"Giving Tuesday" give communities a reason to come together for a project that betters others' lives.
Organizers offer examples for families including donating food and supplies to food pantries, organizing a clothing drive, or hosting a bake sale.
People are asked to spread the word with social media tags like "#GivingTuesday," "#GT" and "#unselfie." Organizers highly value the power of social sharing and networking.
According to GivingTuesday.org, more than 2,500 charities, businesses, schools, religious and community groups participated in 2012. This year will be the second-annual event.
For more information, visit http://givingtuesday.org/