Frito-Lay to unveil milk-chocolate-covered potato chips for a limited time

Just in time for the holidays, Frito-Lay is expected to announce Friday the release of chocolate covered potato chips.

According to the company, Lay's Wavy Original Potato Chips Dipped in Milk Chocolate will retail for $3.49 for a 5-ounce bag and be available for a limited time only at Target stores.

However, an official with the snack maker told USA Today that if the chocolate potato chip is a major hit, it could become permanent.

"When you try something drastically different, you have to walk before you can run," said Ram Krishnan, vice president of marketing at Frito-Lay. "We wanted to test our way through this before we go big."

Print this article Back to Top