They advertise treatment for diabetes and thyroid disorders and a lot of people are buying.Brandon and Heather Credeur are chiropractors, a fact that caught many of their own patients by surprise when the CALL7 investigators started digging into their business practices.And now, the CALL7 Investigators have uncovered Web videos of Brandon Credeur himself, showing others how he's cashing in.In the videos, Credeur trains other chiropractors on how to tap into what he calls "niche" markets."Just kicking back in my office. I have a lot of other people doing the work for me. I'm just watching the money roll in," Credeur said in a video posted on the Internet, obtained by the CALL7 Investigators.We'll show you personally what we're doing that allows us to collect over $300,000 a month in cash, no insurance worries, Credeur said in another video. That video shows him strapped into a harness on a parasailing boat.The various videos posted on the Internet show Credeur at work and play selling his business model to other chiropractors who want to cash in like him on patients with diabetes and thyroid problems, by treating them with diets and supplements.
Former, Current Credeur Patients Angry, Upset With Videos
"He's bragging as he's in the Caribbean taking our money so he can sit back and have fun. That's obnoxious," said a former patient."I'm a current patient and I feel like I'm gonna throw up," said patient Susan Echelberger."He took all my money. I felt worse than I have in years," said another former patient.The CALL7 Investigators received more than 100 calls and emails after our initial investigation into Credeur's business practices.Some of Credeur's current and former patients agreed to come to the 7NEWS studios for a group interview, where CALL7 Investigator Theresa Marchetta then showed them the videos.The videos, posted publicly online, show Credeur instructing other chiropractors on his methods.
Credeur Tells Chiropractors Not To Promote Themselves As Chiropractors
In one of the videos Credeur details how to hone in on patients by emphasizing one point over and over -- never use the "c" word, as in "chiropractor.""I recommend to take all the chiropractic paraphernalia out of the office," Credeur said. "Maybe even consider re-doing your cards if they say chiropractor."He goes on to say, "Make sure your website doesnt say 'ChiroDoc.com.' You want it to be very generic."Credeur also advises in the video, "I would take the spines out of the office or at least hide them."Marchetta made several attempts to get Credeur to explain the videos and after he refused repeated requests, she met him at one of the free dinners he offers to attract diabetes patients to his practice."We wanted to talk to you about those videos that you made," Marchetta said."As you are aware, weve given you a written statement," Credeur said. (See his statement below.)"Are you ashamed of being a chiropractor?" Marchetta asked."Id be happy to get you a copy of that (the statement)," said Credeur."But, you ask chiropractors to hide the spines in their office," said Marchetta."You guys have a nice evening," said Credeur.Here is what Credeur had to say when Marchetta sat down for an on-camera interview with him in April."You don't think the name of your business is a huge reason people come to you?" she asked."No. Oh no, not at all. Not even close to a huge reason," Credeur said.Yet Credeur had renamed his business The Functional Endocrinology Center of Colorado and his website "drcredeur.com."There's no longer a mention of chiropractic anywhere."Patients who come into this office understand that we're chiropractors. We're not endocrinologists," Credeur had said in April.
Patients Thought Credeur Was An Endrocrinologist
But that's not what Marchetta heard time and time again from both patients and 7NEWS viewers, disturbed by Credeurs advertising."How many of you thought Brandon Credeur was an endocrinologist?" Marchetta asked the group of current and former patients.The majority of them raised their hands.They said even the office staff was convincing."(I) was assured by Nicole, Vicki and Amber that Credeur was in fact an endocrinologist, said Roberta Tenore.The goal, Credeur said in his video tutorials, is to sign up patients who would never knowingly come to a chiropractor."They wouldn't think twice. You're not even an inkling in their mind about coming to see you with their particular health problems. These patients are desperate," Credeur said in one of the videos."It makes me sick there are people out there preying on the sick," a former patient said, reacting to the videos.Marchetta asked the group, "How many of you did not initially know Brandon and Heather Credeur were chiropractors?"Again, the majority of the group raised their hands."He takes you into this little office just lined with certificates about endocrinology. You see nothing about chiropracting. You really have the illusion that he is an endocrinologist," said a former patient.
Credeur Refers To Patients As 'Leads,' 'Closes,' 'Deal Flow'
The videos also revealed what Credeur feels about patients. He refers to patients as "leads," "consults" and "closes," sounding more like a salesman than a medical provider."Start filling the pipeline with leads, what we call 'deal flow.' Keep that going so you have people to work with, people to practice on, with your consults, your closes," Credeur said in another video."You refer to patients as 'deal flow.' How do you think that makes them feel? Marchetta asked Credeur outside his free dinner event.He shut the door of his Range Rover and drove away.Marchetta showed Senate Majority Leader John Morse the videos."Do the consultation. Close them. Get the money," Credeur said in one video we showed Morse."Close 'em?
This is amazingly disgusting and deplorable," Morse said.Morse sponsored legislation last session that would have required more transparency from medical providers like chiropractors."Here he's hiding it because he wants you to think he's something that he's not, said Morse, "And that's inappropriate in my point of view, and will end up costing him his license."In another video, Credeur admits he rarely utilizes that chiropractic license.In June we collected over $318,000 in cash in our office, no insurance. I adjusted, maybe, two people the entire month," Credeur said.
Patients Spent Thousands Of Dollars With Contracts
"How many of you are still paying, even though you're not going?" Marchetta asked during the group interview.Again, nearly a dozen hands went up.Patients said they took out loans that ultimately helped fill the Credeurs cash coffers, spending money they didn't have, hoping, this time, they would feel better."I have spent $10,000," said Susan Echelberger. "I took out a loan on my retirement.""My husband took out a loan for $5,000," said a former patient."I took it hook line and sinker, spent $7,800," said another."It was the perfect sales pitch, so you trust him, another added. "I paid $8,500 for six months."7NEWS showed the videos to chiropractor Mike Simone, who serves on the Board of the American Chiropractic Association."It's absolutely deceptive, he said, watching the videos. "Ethical concerns everywhere here.""I'm embarrassed for our profession," he added. "What I see here is a motivation basically focused on money, not on patient treatment.""Did any of you feel misled at any point?" Marchetta asked the group as they nodded their heads and raised hands in agreement.Through their anger and tears the patients said they want meaningful changes to require more transparency and accountability from medical providers."I think it's appalling that somebody can sit back and brag about the income that they are getting everyday off of people like us that are so desperate for an answer, who are vulnerable. We want help so bad, to believe in somebody, who sits back and gloats how much money he is making day after day, said a former patient.The Credeurs sent us the following statement in response to our report:
- Choice and Access. These are essential to any individual and their ability to promote health and wellness within their body. FECC provides not only choice and access, but hope as well. Hope for patients with diabetic and thyroid issues through individualized treatment plans based upon Functional Endocrinology. Of our patient base, 95% are satisfied and have seen results through this unique treatment option. Our doctors have thousands of hours of post-doctorate training to ensure the best possible care is being provided. In every instance, we have been forthright, honest and within the rules and regulations that guide chiropractic service. To further these treatment options, we train other chiropractors to provide the same caliber and quality of care to expand access for patients beyond FECCs capacity. The most gratifying piece of this training is to teach other chiropractors to help and care for more people. There are millions who could benefit from our services. By sharing best practices, more patients have access to this unique specialized care.