A temporary street sign erected in the middle of Broadway proclaims the street's temporary new name.
Arguably the most popular attraction along Super Bowl Boulevard was the 8-lane Toboggan Run.
Along Super Bowl Boulevard fans can pose for photos with the Roman numerals for 48.
Radio Row is a ballroom in the media hotel where radio stations can broadcast live.
Greg Thomas, father of Broncos tight end Julius Thomas, surprised Arran Andersen and Lionel Bienvenu with an appearance during our AppCast from Times Square.
Arran Andersen and Lionel Bienvenu pose for a selfie along Super Bowl Boulevard with some Broncos fans in the background.
Homeland Security Secretary Jeh Johnson speaks at a press conference about Super Bowl security.
7NEWS reporter Marshall Zelinger runs a camera during the Super Bowl security press conference.
On Wednesday, the 7NEWS crew used New Jersey Transit to switch to a new hotel on the New York side of the Hudson River.