Five of the coolest stunts ad companies pulled in 2012, compiled by Gawker.
Red Bull Stratos: Felix Baumgartner's 24-mile free fall from space captivated the world. More than 31,096,968 views on YouTube. Click here to watch the video.
Coca-Cola Security Cameras catch unexpected moments of joy. Click here to see the video.
Thai Health Promotion Foundation - Smoking Kid: See for yourself how adult smokers react when a child asks for a light. Click here.
A Dramatic Surprise in a Quiet Square: Somewhere in a little town in Belgium… Click here to see why it has more than 40,582,750 views.
Resident Evil 6: Capcom opened a temporary human butcher shop in a meat market in London to promote the popular zombie game. The meat was crafted by food artist Sharon Baker. Sales proceeds went to the Limbless Association, according to Gawker.