AGE -- 57. Born Sept. 20, 1946.

HOME -- Golden.

EDUCATION -- Graduated from the Phillips Exeter Academy in Exeter, N.H., received a bachelor's degree in engineering from Cornell University in 1969 and earned a master's degree in business administration from the University of Denver in 1970.

EXPERIENCE -- In 1993, Coors was named chief executive of Coors Brewing Co. In 2002, he was named chairman of Adolph Coors Co. and Coors Brewing Co. A fourth-generation executive of the 127-year-old Colorado brewer, Peter Coors serves on the boards of several conservation groups and is a former national president of Ducks Unlimited.

FAMILY -- Wife, Marilyn, and six children.

QUOTE -- "Our company's values are our family's values. And our family's values are Colorado values" -- announcing his candidacy for the U.S. Senate.