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Social Search Engine Tells All
'Spokeo’ Thorough, But Not Always Accurate
POSTED: 2:10 pm MDT May 18, 2010
UPDATED: 7:09 am MDT May 20, 2010
DENVER -- The social search engine called Spokeo can provide all of your personal information, pictures, even financial status and anyone can see it in detail for a fee."This is crazy!" said Metro State College student Brian Cook.On the homepage, it says it is “Not your grandma’s phonebook.”
Spokeo was created by students at Stanford in 2006 as a sort of Google on steroids. But warnings about the website are spreading fast on the Internet that it can expose private information you never intended to share.We dropped in on some Metro State students studying at Tivoli in Denver."Oh, wow! That's my home address," said Cook. "I'm speechless!"“Had you ever heard of Spokeo before today?" asked Call7 Investigator Theresa Marchetta."No, I had not," answered Cook.Surprisingly, none of the students questioned by the Call7 Investigators had heard about the website yet, but all were eager to give it a try."What's interesting is, my Facebook profile is private. So, these pictures you shouldn't be able to see if you're not a friend of mine," said student Kyle Vaughn.Vaughn thought his privacy settings on the sites he visits would protect his information."I use Pandora to listen to music. It caught my e-mail address there. It lists the radio stations I like listening to," said Vaughn after searching his name on the website."It's a little scary," he added.Cook does not have a Facebook or a MySpace account."I’m really angry about that!" said Cook.“Angry about your address being out there easily?" asked Marchetta.“Yes,” replied Cook.All of the students' home addresses popped up with a simple search of their name."Is that you?" Marchetta asked Trinae Frazier."Yea, it is," Frazier said, "It’s kind of freaky."Some basic information is available for free.“It shows how long I've been living at my house," said Frazier.But she quickly found out, it is not always accurate."It says I'm Caucasian. It makes me wonder where they get their information," said Frazier, who is African-American.Call7 paid for full access to Spokeo and re-entered the students' names.In Vaughn's case a few additional MySpace photos popped up.But for Frazier, something more surprising was revealed."It has my e-mail address," she said.“I don't see any problems because legally what they are doing is acceptable and legal,” said University of Denver Law Professor John Soma.“This is legit. They just have some very good search logic,” he said.Spokeo uses up to 50 data sources and Soma said it pulls information you have already put into cyberspace or information that is accessible in the public domain.“If they move beyond just finding things that are available and that you give them permission to, that's when we may start to see some concern,” said Soma.As for the accuracy of the information, Soma said sites like Spokeo assemble data on the cheap and often information is mismatched.“Garbage in is garbage out,” he said."I just feel like if someone wanted to find me it would be easy for them to find me," said Frazier.The students worry about the potential for abuse."The term us college kids use is 'Facebook stalking.' If you meet someone you try to Facebook friend them and immediately stalk their Facebook to try to find out as much info about them. That way next time you're around them you can have common interests."“So, could Spokeo stalking be next?" asked Marchetta."I wouldn’t doubt it," said Vaughn.People can remove themselves from Spokeo by going to the website’s home page and clicking on the privacy link.That does not, however, remove all your personal information from the Internet or any other search engine.To protect your personal data on social networking services, you must either refrain from providing it to sites like MySpace and Facebook in the first place or adjust your privacy settings on each website.Remember, if your phone number and address are listed in the phone book, others can access that information online, along with some government records and real estate listings.To remove yourself from Spokeo:
- Go to Spokeo.com.
- Search your name.
- If you find yourself, click on your name.
- Copy the url at the top of the page.
- Go to: www.spokeo.com/privacy.
- Paste the url you copied into the url box.
- Enter your e-mail and click "remove listing."
- Check your e-mail and confirm the removal.
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