EAGLE, Colo. -- The family of a young woman wrongly identified on the Internet as Kobe Bryant's accuser has hired an attorney in hopes of stopping her image from being circulated online.

Most of the media have declined to name the alleged victim, but in the small town of Eagle, nearly everyone knows who she is. Another friend of the woman told reporters that the alleged victim is having second thoughts about reporting the incident to sheriff's deputies, because of how much attention the story is getting.

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Attorney Sienna LaRene said the parents of the girl who was wrongly identified in photos, Bob and Beth Matthews of Eagle, aren't looking for financial damages.

"They just want this to stop," LaRene said Wednesday. "This is a wildfire out of control, and the only way to stop it is people to do the right and responsible thing."

LaRene said she has sent "cease and desist" letters to several Web sites, asking them to stop using the woman's picture. If sites don't comply, she said she will get court orders and did not rule out libel lawsuits.

There are similarities between the woman and the alleged victim, who has accused the Los Angeles Lakers star of sexually assaulting her at a Colorado resort June 30. Bryant has been charged with felony assault, but says the sex was consensual.

Both women are 19, have the same first name and attended Eagle County High School. While the young woman in the Bryant case was a cheerleader, the other woman was on the school's dance squad.

"Somebody put two and two together -- these intersections of similarities -- and came up with five," LaRene said.

Early on, there were two pictures, one of the woman's dance team and another with her standing next to a young man at a dress-up event. Also posted was the name, address, phone number and e-mail of the alleged victim in the Bryant case.

Since then, some Web sites have altered photos to put the wrong woman's face on nude bodies, she said, and others have attached text calling her every combination of profanity imaginable.

"To see the nasty degrading things that were written about my daughter, though people were thinking it was somebody else, but this beautiful picture smeared all over the internet," Beth Matthews told "Inside Edition."

"The young woman is suffering. She's mortified and the family is under a great deal of stress," LaRene said. "They're using this girl's photograph and it's causing injury."

Beth Matthews said her daughter's face is becoming so well known, despite the fact she's not even involved in the Kobe case, that she can't even run simple errands any more. She worried about her daughter's safety.

"All of sudden (she's) at Texaco and they're, 'Oh aren't you the girl?' and it's non-stop," she told "Inside Edition."

The media and the authorities have declined to name the alleged victim but in the small town of Eagle, nearly everyone knows who she is. Another friend of the woman told reporters that the alleged victim is having second thoughts about reporting the incident to sheriff's deputies, seeing as how much attention the story is getting.

A Los Angeles talk show host Tom Leykis identified the accuser on his syndicated show. He said he did so because "I don't believe you can have a fair trial where you know the name of one person and not the other."

Leykis maintains news media organizations that withheld the woman's name while sending reporters to her family's home in Colorado were hypocritical. If they "really were concerned about this delicate flower, they would pack their gear and go home," he said.

Late Thursday, an Eagle County judge issued a gag order in the Koe Bryant case, prohibiting those involved in the case from talking about it publicly.

Terra Lycos said Thursday that the Bryant case is one of the most popular online search topics in its history. Only the Sept. 11 attacks, the Iraq war and the 2000 presidential election have drawn more interest, the Internet network said.