DENVER -- A memorial service for family and friends of Colorado Rockies Team President, Keli S. McGregor will be held at 11 a.m., Sunday, at Coors Field.

McGregor was found dead in a Salt Lake City hotel room on Tuesday.

“As an organization, as a family, we continue to struggle to understand why we lost a man that meant so much to everyone who knew him,” said Rockies Chairman & CEO Charlie Monfort. “It’s important that Keli’s family and friends have the opportunity to come together and grieve for the loss we have collectively suffered.”

Friends who would like to attend the service for McGregor may enter Coors Field through Gates A or D beginning at 10 a.m.

The McGregor family has asked that contributions in memory of Keli McGregor be made to:

The Colorado Rockies Foundation, 2001 Blake Street, Denver, CO 80205-2000.

Rockies fans attending this weekend’s home games are encouraged to wear purple in honor of McGregor. In addition, friends and fans who would like to share their memories and wishes for the family may do so via the team’s website: rockies.mlblogs.com.

The start time for the National League game on Sunday between the Rockies and the Florida Marlins has been more to 3:05 p.m. due to the memorial.

Parking Lots. All Coors Field parking lots will open at noon on Sunday.

Coors Field Gates. All Coors Field public gates will open at 2 p.m. Sunday.

First Pitch: First pitch is scheduled at 3:05 p.m.

Autograph Sunday: Due to the memorial service and change in the game time, the pre-game autograph session has been canceled.

Please call 303-ROCKIES for further information.