LAS VEGAS -- It's the newest thing to hit the Las Vegas Strip, and it's turning heads for better or for worse.

Déjà Vu nightclub is using a new form of live advertising that puts pole dancers right on Las Vegas Boulevard, reported KVVU-TV in Las Vegas.

There are already racy handbills and mobile billboards on the Strip, and now there are strippers on wheels.

It is suggestive and offensive material for some, but Déjà Vu nightclub said it's all business.

“This is our new baby,” said marketing director Larry Beard. “We wanted to come up with something fun that’s interesting and exciting for tourists.”

The truck is equipped with three windows, a pole and exotic dancers who perform for the tourists and the traffic.

“Just playing around with them -- people blow me kisses, and I'll blow them back. I try to point to the sign to have them come to Déjà Vu, get our girls some business,” said exotic dancer “Kay.”

To the drivers and tourists, it’s a photo opportunity, and that’s exactly the kind of attention that Déjà Vu is aiming for.

“Just last night, we had a double stretch limo come in and follow us with 20 customers. So, it’s doing its job,” Beard said.

But it’s a job that some tourists are not happy with -- especially those with children. The girls wear bikinis and skirts and perform from 10 p.m. to 2 a.m. Beard said the dances are all rated PG, but much of the video KVVU shot was too inappropriate to show on TV.

“I have two kids, and I don’t want them to see it. But then again, I don’t bring my kids to Vegas. I take them to Disneyland,” said tourist Eric Gene Valdez.

There’s also a question of safety for the dancers and the drivers.

“They got one pole to hold onto, three girls in there. So, if the guy makes a fast stop or a turn, they’re going to go flying in there,” said tourist Greg Melissarapos.

“The girls have the pole to hold onto, which is the same as a transit train or transit bus,” Beard said.

“Vegas has an image, and that’s what they do. So, if you come to Vegas, that’s what you got to expect,” Valdez said.

Déjà Vu said it received approval from Las Vegas Metro police to drive the truck up and down the Strip. Because it's a vehicle-for-hire, just like a bus or a limo, those inside don't have to be fully restrained.

The Déjà Vu stripper vehicle drives every night from the nightclub to MGM Grand and then turns around.