DENVER -- Rocky Mountain News staffers have launched a Web site to rally readers who want to show their support for the newspaper, which has been put up for sale.

John Ensslin, a reporter and group spokesman, says collecting reader and staffer comments will help put a face on what some may see as just a business transaction.

Mike Littwin has most of the front page of the Web site.

"We meet in this strange place in a noble effort to save the Rocky Mountain News. And if we can’t save the Rocky, we can, at minimum, make some noise before we go," he wrote.

There were more than 30 comments posted on the site.

"Can you imagine how much Denver will suffer if it becomes a one-newspaper town? Nothing against the Post, but having two newspapers makes both better," one person wrote.

E.W. Scripps Co. announced last week it was putting its flagship newspaper up for sale. It expects it to lose $15 million this year. Scripps says it may close the newspaper if there is no buyer by mid-January.

The Denver Post and the News have a joint operating agreement. The Denver Newspaper Agency handles their business and production operations, while both maintain competing newsrooms.