DENVER -- A 19-year-old freshman at the University of Colorado has been named the cutest vegetarian alive by the animal-rights group People for the Ethical Treatment of Animals.

Leonard Sun said he likes to buy organic and fair-trade products. According to a news release from PETA, Sun said he went vegetarian three years ago because, "it's not fair to eat animals just because we can."

Sun was chosen among 1,700 nominees. The Cutest Vegetarian Alive contest is a spin-off of PETA's Sexiest Vegetarian Alive contest, in which visitors to the group's Web site vote for their favorite vegetarian celebrities.

Leonard will receive an official "Cutest Vegetarian Alive" sash, a package of vegan goodies, and the chance to model a peta2 T-shirt.