'Fightin' Whites' Hire T-Shirt Company
Players Found Themselves Bombarded With Requests
POSTED: 3:06 p.m. MST March 20, 2002
UPDATED: 4:02 p.m. MST March 20, 2002
DENVER -- An intramural basketball team that made national headlines with its name has done such brisk business selling T-shirts that it has now hired a company to help them deal with the deluge.
The Fightin' Whites was created by a basketball team at the University of Northern Colorado in Greeley to protest a nearby high school's mascot, the Reds.
The players, who are Native Americans, Hispanic and white, said they want to raise awareness about cultural stereotypes.
After making news nationwide, the team set up an e-mail account to start taking T-shirt orders, but they found the requests so overwhelming that they finally answered an email from a California company that wanted to host its T-shirt business.
CafePress, based in San Leandro, Calif., set up the team's online shop and handles all the ordering, manufacturing, and shipping of the shirts.
Now the Fighting White has a Web site, and is selling T-shirts, sweatshirts, baby doll shirts and tank tops.
The items bear the team's mascot -- a 1950s-style caricature of a middle-aged white man in a business suit -- and the phrase "Every thang's gonna be all white!"
The team also added, "Fighting the use of Native American stereotypes," to keep white supremacists from using the shirts.
Team members said the profits will to a scholarship fund or to a school that agrees to get rid of its Native American mascot.
So far, 3,000 orders have come in.
Additional Information:
Previous Stories:
- March 14, 2002: 'Fightin' Whites' Team May Go Into T-Shirt Business
- March 13, 2002:
'Fighting Whities' or 'Whites' Name Chosen By UNC Team
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