Malaysia Airlines considers rebranding, will it survive?

Turns out there is such a thing as bad publicity. 

Combine one of the more mysterious plane disappearances in years in MH370 with another flight, MH17, seemingly shot down in the middle of what some consider a war zone, and Malaysia Airlines doesn't have much choice in getting itself away from unwanted attention.

That's why some believe Malaysia Airlines has to stop being Malaysia Airlines.

Sunday the airline's commercial director told The Telegraph the airline is considering renaming and rebranding itself.

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