Starbucks offers free coffee for good citizenship; CEO hopes compromise message ends gov't shutdown
Chain: Pay it forward and Starbucks pays you back
Last Updated: 60 days ago
Starbucks CEO Howard Schultz wants lawmakers to come together to resolve their political gridlock. And he's giving away free coffee to customers who set an example how to do it.
From Wednesday to Friday, the coffee chain is offering a free tall brewed coffee to any customer in the U.S. who buys another person a beverage at Starbucks.
Schultz said in a memo to staff that the Pay It Forward is a way to help fellow citizens "support and connect with one another, even as we wait for our elected officials to do the same for our country."
"We’re hoping this small motivation will encourage you to be the spark of connection that helps bring us all a little closer at a time when showing our unity is so important," Starbucks posted on its website.
A retail analyst says the offer won't likely do much to change attitudes in Washington but could make for great marketing.
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