Black Friday retailers will price match if asked, but Walmart does not regularly match

Online price may be cheaper than in store

DENVER - It's the secret price match some retailers don't want you to know about. Before you head out for Black Friday deals, make sure to do some homework to save as much money as possible.

7NEWS found popular items priced higher in store than that same store's website.

At Walmart, we found a 65-inch 1080p Vizio TV for $1,498. The same item on is priced at $1,399.

In the store, 7NEWS asked an employee about the price difference.

"Obviously you're kind of paying for it to be here already," said the employee. "I've never quite figured out why the prices vary."

On, the TV ships for free and in the Denver-metro area, you can buy it online and choose to pick up the item in the store. Walmart policy states that the retailer will not match prices.

"You don't match the price?" 7NEWS asked the employee.

"Well, I will, if it'll keep you as a customer that way," said the employee.

"But, generally?" asked 7NEWS.

"Generally, no," said the employee.

7NEWS contacted Walmart about its policy.

"We do not price match, however our goal everyday is to make sure our customers are satisfied and we leave it up to the local store to make an adjustment," said a Walmart spokeswoman. "In most cases and stores have the same prices."

7NEWS also found Holiday Barbie 2012 in store for $39.97, but on, it sold for $31.97.

An employee scanned the Barbie in store to verify the price and confirmed it was $8 more.

"You go up to customer service and they'll take care of you," the employee said.

"They'll do the price match?" 7NEWS asked.

"Yes," the employee said.

"We do have the ability to adjust prices to stay competitive in particular markets," the Walmart spokeswoman said. " may adjust prices to stay competitive with other websites."

Secret Price Match No Secret At Best Buy

At Best Buy, 7NEWS found multiple signs with the "Perfect Match Promise." Best Buy will match other competitor prices and

7NEWS found a Samsung washing machine listed in store for $799.99, but on at $719.99.

An employee was impressed with our research.

"You guys are being very diligent. Always check the website because sometimes the website will have the prices sometimes $200 less," said the employee.

7NEWS contacted Best Buy, a spokesman said: "Best Buy Blue Shirts will, if asked, match prices of a competitor’s local retail store, another local Best Buy retail store and on any identical available product for sale during the Holiday season (Nov. 22 through Nov. 26 excluded). Best Buy will also price match any gift purchase made between Nov. 3 and Dec. 24 until Jan. 24, 2013."

There are a number of other websites will match, but they are specific websites.

"Best Buy will match the new, identical, immediately available current pre-tax appliance and electronics hardware products price for these major retailers:,,,,,,,,,,,,,,,,,,, and"

Here's the rest of the fine print:

"Appliance and electronics hardware products include audio hardware, video hardware, cameras, camcorders, desktop computers, notebook computers, e-Readers, tablets, TVs, MP3 players, small appliances, major appliances, handheld gaming devices and consoles.  Best Buy will not price match accessories, during the return and exchange period or the online prices of third party vendors (Marketplace Vendors) on major retailer websites. Valid November 4, 2012 - November 17, 2012 and November 27, 2012 - December 24, 2012.  Best Buy may amend the terms at any time."

Target Will Price Match If Asked

At Target, many items 7NEWS price checked, like Keurig coffee makers, were identical in store and on

Some of the savings we found were minimal. A Car 2 Finn McCool toy was $27.99 online and $29.99 in store.

7NEWS did find a 20-inch Acer computer monitor 10 percent cheaper on; $116.99 vs. $129.99 in store.

A spokeswoman told 7NEWS, "Prices across chains can vary" due to a number of factors including "being competitive in the market area."

The spokeswoman went on to say, "It's up to guests to bring us lower prices that we can match for them. The guest needs to bring it to our attention so that we can match it in the store." has a new price match guarantee for the holidays.

Here is part of the price match policy on

"For the first time, Target will offer guests the ability to match select online competitors’ prices in its stores between Nov. 1 and Dec. 16. Qualifying online retailers include,, and"

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