Businesses across the metro area are offering gas incentives to help consumers with rising gas prices.
On Tuesday, the average price of a gallon of gasoline in Colorado was $3.45.
Safeway and King Soopers report their gas stations are seeing an increase in sales with customers trying to save money on gasoline.
"I thought, 'Well, I'll have my discount,' and it helps," said Brenda Richardson, who pulled into the Safeway gas station at 14th Avenue and Krameria Street in Denver.
Safeway is now offering 10 cents off a gallon of gasoline for every $50 purchase made at one of its stores.
"It is one of those things. It is a necessary evil," Richardson said of her gasoline purchase.
Unfortunately, for a lot of drivers, filling up is a necessity.
"My job is not something where I can take the bike to work and strap the kids in the back and take them to school," said Jill Gardiner, a nanny.
Drivers are scavenging for anything to defray the costs.
"Coupons, you bet. I shop discounts, garage sales, second-hand stores. I wash my own car, don't use the dryer anymore, hang things out on the line," said Jackie Mares. "Everything I can possibly think of to save money because times are really tough."
King Soopers is offering 10 cents off a gallon of gasoline for every $100 in groceries purchased in a month.
"Everybody is feeling the pinch, I am not the only one," said Mares.
It's not just gas stations trying to help consumers.
Chinook Tavern in Cherry Creek North is giving their customers with a gas receipt $1 off their bill for $1 they spent filling up, up to $15.
"If their tank is costing them $45 to fill up, now it is costing them $30 because we are kicking back $15," said owner Clemens Georg.
"A lot of people get a big kick out of it, laugh about it," he said. "We have people that are like, 'We have to be right back.' And they will run out to the car and get a gas receipt."
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