The Denver Broncos' success at the stadium extends off the football field.
At Denver's Masterpiece Deli, within an eye shot of Mile High in LoHi, Sunday’s playoff game is a sure way to shore up sales.
"It kind of varies. But there's definitely people coming in, getting a bunch of sandwiches and stuff like that, right before the game starts. Or you know, (at) half time," said employee Sam Reeves.
The impact of Sunday's game will extend beyond Denver. The national TV exposure is priceless.
"We get a chance to show off our brand, tell the world who we are,” said Tami Door, president and CEO of the Downtown Denver Partnership.
The exposure attracts more visitors to Colorado. Each hotel stay brings in cash to the convention center and the city's general fund. It also funds promotions.
The mere presence of such a significant game could be so strong, it could help encourage out of town companies to locate here.
"When you have a professional team, a professional sports team, one of the things you're telling the community is that this is a vital thriving place and that it can support that type of a team,” said Door.
