The motto at Sunflower Market is "serious food -- silly prices," and they're not joking about that, Consumer Champ Bill Clarke said.

Some of the Sunflower concept comes from a typical discount supermarket chain, some of it comes from the organic and natural foods movement, and some of it comes from a California chain called Trader Joe's, which specializes in discount gourmet foods.

Some of the brands sold in the store are familiar ones. Others are perhaps not so familiar. But in almost every case, the prices are at or below supermarket levels.

The produce department alone is reason enough to come to Sunflower, Clarke said.

The specials change from week to week, but last week the specials were three red and yellow bell peppers for $1 and two pineapples on sale for $3.

"They don't even sell them this cheap at Costco," one customer said. And that makes Sunflower popular with growing legions of customers.

For more information on Sunflower Market check out http://www.sfmarkets.com/. There are two locations in Colorado: 2880 S. Colorado Blvd. in Denver 80222 and 2601 S. Lemay Ave. in Ft. Collins at 80525.

Additional Ways To Save:

The Denver Art Museum is free for Colorado residents every Saturday. For more information visit http://www.denverartmuseum.org
The Denver Mint still offers free tours but they must be arranged in advanced. To find out how to schedule a tour visit USMint.gov
Denver Botanic Gardens Free Days -- Free days for Colorado residents are held throughout the year at both Denver Botanic Gardens and Denver Botanic Gardens at Chatfield thanks to funding from the Scientific and Cultural Facilities District (SCFD). For a list of this year's free days visit BotanicGardens.org
For a list of free days at the Denver Zoo visit DenverZoo.org
For a list of free days at the Denver Museum of Nature and Science visit DMNS.org
The National Center for Atmospheric Research in Boulder offers a variety of free tours. For more information check out UCAR.edu
Golden Attractions -- If you are visiting Golden there are several fun, free, family friendly attractions. For a list check out InGolden.com