TheDenverChannel.com








Money
Share
Related To Story

Southwest Makes Bid To Buy Frontier Airlines

Sale Of Frontier To Republic Airways Already Approved

POSTED: 12:06 pm MDT July 30, 2009
UPDATED: 5:38 pm MDT July 30, 2009

Southwest Airlines Co. is seeking to trump a rival bid and acquire Frontier Airlines, a Denver-based carrier operating under bankruptcy protection.

A court had already approved the sale of Frontier Airlines Holdings Inc. to the parent of Republic Airways for $108.8 million, but that deal can be nixed if a better offer comes along.

Dallas-based Southwest said it submitted a nonbinding bid of $113.6 million. Southwest hopes that making the bid will allow it to talk with Frontier and get information to help shape its final proposal.

Southwest said it faces an Aug. 10 deadline for submitting a binding bid. If there is more than one qualified bidder, an auction will be held the following day. It will be up to corporate heads to make the decision on which bid to accept but the bankruptcy judge will have to approve it.

"We are excited about the opportunity to submit a bid," Southwest CEO Gary Kelly said in a statement. "We see a strong fit between our company cultures, a mutual commitment to high quality customer Service, and similar entrepreneurial roots."

"We are in this to win, and we think we have the resources to be successful," said Southwest executive vice president Ron Ricks.

U.S. airlines are struggling through a terrible slump in travel, as the recession has grounded many business passengers. But Southwest is widely considered the strongest financially, with about $2.2 billion in cash and short-term investments.

Southwest in 2006 went back into Frontier's home market of Denver, where it also competes against UAL Corp.'s United Airlines. Mike Boyd, an airline consultant in the Denver area, said that explains Southwest's interest in Frontier.

"This is about a tactical need by Southwest to take out their major competitor in Denver," Boyd said. "They've got to make Denver profitable, and if they're going to do that, they need to take out Frontier."

Frontier flies from Denver to many Western cities including Phoenix and Seattle, often overlapping with Southwest. Southwest flies to 33 states.

The competition between Southwest and Frontier have helped set off airfare wars at DIA, driving down ticket prices to the benefit of travelers. In the first quarter of 2009, fares at DIA were at their lowest level in the 14 years they've been keeping records. The average ticket price was $292. Across the country, the average domestic fare dropped more than nine percent.

United said it operates 436 daily departures on average from Denver compared with 168 by Frontier and 113 by Southwest.

Jean Medina, a spokeswoman for UAL Corp.'s United, said the Chicago-based airline was not interested in a bid for Frontier and wasn't worried about a beefed-up Southwest. "We have long competed with them virtually everywhere in the U.S. and will continue to do so vigorously," she said.

If Southwest does acquire Fronter, the move would speed the low-cost carrier's expansion into new markets such as Atlanta and resort areas in Mexico. Frontier flies from its Denver hub to about 50 locations including Mexico and Costa Rica. It overlaps with Southwest on about 27 U.S. routes and serves about a dozen others that Southwest doesn't, including Atlanta -- a hub for Delta and AirTran -- Washington's Reagan Airport, five cities in Mexico and one in Costa Rica.

Southwest executive vice president Bob Jordan said the airline is interested in studying how Frontier serves Mexico and whether Southwest could take over that service. Southwest eventually plans to sell travel to Mexico on a partner airline, Volaris.

Southwest said it would operate Frontier as a separate wholly owned subsidiary for a couple of years until its operations can be combined with Southwest. When and if that happens, some Denver jobs will be incorporated into Southwest but some redundant jobs will be eliminated.

Southwest also said current and future Frontier tickets will be honored as normal.

Ricks said Southwest had "been considering a bid for some time, independent of any action Republic took with its bid proposal. In the past month, we began an intensive study of the airline and expressed that interest to Frontier."

Republic spokesman Carlo Bertolini said his company was reviewing Southwest's announcement and it was too early to know if Republic would raise its bid.

Southwest has used previous acquisitions to expand. It bought Morris Air in 1993 to grow in the Pacific Northwest, and bought assets from bankrupt ATA Airlines at New York's LaGuardia Airport, where it began service this year.

Officials at Southwest, which operates an all-Boeing 737 fleet, said they would eventually replace Frontier's Airbus jets with Boeing planes.

They also said they would combine the two frequent-flier programs, although Frontier bases rewards on miles and Southwest uses trips.

Frontier filed for bankruptcy protection in April 2008 after its credit-card processor moved to hold back a big chunk of the proceeds from ticket sales, raising the prospect of a cash crunch. According to court documents, a consultant hired by the airline began contacting potential buyers in January, and some met with the airline's management over the next two months.

Some prospective investors backed out, however, because of lack of available credit and the downturn in the airline industry.

Indianapolis-based Republic Airways Holdings Inc. submitted its bid in May. Republic extended Frontier a $40 million debtor-in-possession loan and holds a $150 million unsecured claim. Republic operates a regional airline, Chautauqua Airlines and Shuttle America.

Shares of Southwest rose 6 cents to close at $7.73. Republic shares dipped 3 cents to close at $5.19.
The following are comments from our users. Opinions expressed are neither created nor endorsed by TheDenverChannel.com. By posting a comment you agree to accept our Terms of Use. Comments are moderated by the community. To report an offensive or otherwise inappropriate comment, click the "Flag" link that appears beneath that comment. Comments that are flagged by a set number of users will be automatically removed.

Advertiser Links

Credit Report

Checking your own report won’t affect your score. See what yours is instantly in 2 easy steps! More

Best Local Rates On...



LocalNational

30 Yr Fixed Mortgage3.89%3.87%

48 Mo New Car Loan5.11%4.03%

$30k Home Eq Loan5.83%5.98%

6 Month CD0.43%0.41%
Help! I don't understand!
More Rates


Advertiser Links

Advertiser Links

Stock Quotes

Gas Prices

Gas prices
Learn all you need to know about saving money on gas and calculate the cost of a trip in our special section. More

E-Mail News Alerts
Get breaking news and daily headlines.
Browse all e-mail newsletters