'Brosurance' health care campaign targets frat boys

Two Colorado health care advocacy groups are using social media to urge young men to get insurance through the Affordable Health Care Act.

The groups are hoping to lure "frat boys" using the slogan "Keg stands are crazy, but not having health insurance is crazier. Don't tap into your beer money to cover those medical bills – we have it covered."

Some critics found the slogan humorous, but health care advocacy groups  said the campaign is no laughing matter.

The ads are being primarily promoted on Twitter and have been mentioned at least 6 million times.