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Staying Healthy

Vending Machine Industry Launches Anti-Obesity Program

POSTED: 11:22 am MST January 13, 2005

Vending machine operators are going long while thinking lean.

Vending Machines

The National Automatic Merchandising Association is unveiling its new anti-obesity program to encourage healthy food choices, and to fend off efforts to remove vending machines from schools.

  SURVEY
When buying a snack, would you pay attention to a color-coded rating system for food in vending machines, distinguishing healthful choices from those that should be eaten in moderation?



The group had football Hall of Fame receiver Lynn Swann on hand as it introduced its "Balanced for Life" program. He reminded students that, "Physical activity should not be an elective -- it should be part of our daily lifestyle."

The program includes a color-coded rating system for food sold in vending machines, indicating healthful choices and those that should be eaten in moderation. Green items are the best choice, yellow indicates foods students could choose occasionally, and red means students should choose them rarely.

"We are parents too, and are just as concerned as everyone else about the devastating impact childhood obesity will have on our children and their future," NAMA President and CEO Richard Geerdes said in a news release. "We want to be part of the solution, which is why we have created this program."

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