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Company Claims Hair In An Hour, No Joke

7NEWS Tests What Company Calls 4-Week Solution To Hair Loss

POSTED: 11:20 am MDT May 21, 2007
UPDATED: 10:27 am MDT May 22, 2007

Both Marilyn Dodd and Ken Baszto, like countless other Americans, said they were in search of a solution following the loss of their hair.

Dodd lost her hair to endometrial cancer. She said she had no choice when she lost it and no choice when it didn't grow back. In Baszto's case, he said bad genes left him follickly challenged at age 17.

They have different causes but the same problem --hair loss. They both said they tried every product on the market, providing a laundry list of those that didn't work, like Rogaine, wigs, and grandpa's toupee.

"I tried the Rogaine route, the minoxidil route," said Baszto.

"The wigs just didn't give me my life back," said Dodd.

What has worked, they said, is a product called Virtual Reality Hair.

"It's paper thin, it's a membrane. The hair is injected or looped through it so once it's on, you can't feel any types of bumps or ridges like conventional hair pieces used to be," said Alan Humphreys of Virtual Reality.

It guarantees a head full of hair in one hour, no joke.

We put it to the test. We sat and watched Baszto go from bald to beautiful in less than 19 minutes.

First, a medical-grade adhesive was applied. Once it dried, a sheet of hair was rolled onto Baszto's scalp. A few snips and hair product later, and he had a head full of hair.

We weren't the only ones who were amazed. We took Humphreys to the street and asked each person to touch, pull and run their fingers through his hair. Their reaction was a mixed bag.

"It looks like a full head of hair to me. It's alright. Is it, is it fake?" laughed one gentleman.

"I don't know. It doesn't look natural," said one woman.

"Wow, it looks real," said another man.

Lance Centofanti, the innovator of Virtual Reality Hair, said it's a four-week solution. The product costs anywhere between $3000 and $6000 a year and clients must return every four weeks for a new head of hair.

"It doesn't cost to look fabulous--it pays," said Centofanti.

For Dodd, it's more than just looking fabulous. It's about reclaiming a part of herself that cancer took away.

"I live in it, I sleep in it, I wake up in it. I take a shower, wash my hair. I style it. It's human beautiful hair," said Dodd.

And it's a luxury both Dodd and Baszto said is achieved in just an hour, sometimes less.

For more information on the product, visit www.hair-vital.com or contact Humphreys at 303-428-8940.

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