Hayden Panettiere is new face of cotton campaign

Actress HAYDEN PANETTIERE is following in the footsteps of ZOOEY DESCHANEL and KATE BOSWORTH after signing on as the face of a new cotton campaign.

The Heroes star will appear in upcoming ads for Cotton Inc. and she had recorded a country version of the campaign theme song.

Marketing executive Ric Hendee insists the actress is the perfect celebrity ambassador for the company: "For this commercial we wanted a celebrity with an all-American, girl-next-door quality. Hayden had the look and the country cross-over sound we were looking for."